digital
Analogue vs. digital
Screenshots
analogue

Hochschule Luzern
www.hslu.ch
Video
Hochschule
Luzern
D & K
Visual analysis of the online idendity

- Facebook/Twitter/Google+/Youtube/flickr/xing/issuu
- simple, clean, design
- the layout and design of the webpage has been the same since 2007, when it was first launched.
- Graphic Design has its own webpage
- not responsive
- no special features
- black/white/pictures are the most important colours/elements of the webpage
"assignments/theory handouts are printed on paper and also given digitally"
webpage in 2007
GD webpage in 2007
workshops:
"print workshops (screen print, etching, offset), pigment workshop, laser cut, metal, wood etc."
GD webpage in 2008

W O R K S

O N

NIICE.CO

on 'HSLU'

P I C T U R E S

O N

G O O G L E
on 'hslu open day'

L E C T U R E S

O N

P I X E L & P A P E R
Graphic Design's webpage / Blog

- more interesting
- looks nice but hasn't been edited for a long time
- only the font has been changed over the past years, and some works by students were updated, replaced
- webpage exists since 2011
- blog exists since 2013
BEHANCE.COM
A T E L I E R S
A T E L I E R S
Graphic Design's own webpage
Open Publication/Free Publishing -->ISSUU

Graphic Design's own blog

NO ENTRIES ON BEHANCE WITH THE SCHOOL TAG!
"school is more focused on printed matters"
Works by students
- page hasn't been updated since 2012
"there are web design courses"
K-ARTS

Korea National University of Arts
http://www.karts.ac.kr/
Visual analysis of the online idendity

- New webpage (not older than some months)
- more attractive
- high-quality pictures
- fine grid
- no animations
- neat, clean, simple design
- red/white/black/grey are the important colours
- Facebook/Twitter
- online since 2009

Center for Visual Studies

- Fine arts department studies: Eastern and Western painting, fresco, calligraphy, engraving, print, and mosaic; sculpture, environmental sculpture, and relief installation; ceramics, glass, metal, and wood; and photography, light & laser, video image, computer, and holography.
- Design department covers all kinds of design-related areas including visual, product, and industrial design.
- Architecture department is in charge of architecture, complex, and interior planning & design, feasibility study analysis on facilities, study on historic buildings, and hosting and organization of events.

Focus on analogue work
in the pictures
School of Visual Art

- The studio system is an educational method based on apprenticeship art education often found in European art universities.
- Focus on presentation and critique
- Drawing, Two Dimensional Space, Object & Space, and Two & Four Dimensional Space courses are provided to students of all majors so that they learn the fundamentals of fine arts.
- Expansion of visual language vocabulary and the experience of work process

Design

- Based on the idea "the cultural industry never blooms without a strong cultural root and foundation", the Department regards a main role of design as coming up with a new value and culture in a continuously changing environment.
- "Fostering students’ ability to become leading professionals"
- "seeks future-oriented alternatives by exploring the reality"
-
Facilities

- Equipment Room (for video, photography, holography etc.)
- PC-Lab
- Edit Lab
- Hologram Lab
- Wood Studio
- Metal Studio
- Model Studio
- Engraving Lab
- Glass Studio
- Ceramic Studio
- CAD Lab
- Two Galleries
Focus on traditional Arts
Wikipedia
Video
Analogue vs. digital
Screenshots
https://www.youtube.com/watch?v=vL90uGGYqGQ
English version of karts-webpage first screenshot in 2009
2010
2014
Pictures on Facebook
NIICE.CO
BEHANCE.COM
SURVEY 2014
Exchangestudents
1
4
7
Based on its curriculum and good reputation. (Sarah, Luzern)
More analogue focused. All assignments have to be printed out. Sometimes I feel it's not reasonable, but understand it's also important to make our own report in practice. (Chamseul, Seoul)
Curriculum and facilities (Chamseul, Korea)
10
Based on what did you make the decision to apply to your homeschool?
On paper and/or screen. (Clara, Porto)
How is work presented in class? With a beamer? On paper? ....
How is the communication between teachers and students, and school and student? Via E-mail? In person?
Can’t answer... (Lorena, Aarau)
It is on of the best in the country, if not the best: it gathers digital with manual. (Clara, Porto)
It is located in Manhattan in New York City, which at the time I thought I should be near more galleries and museums to get a job (I no longer think this way). I also wanted to live in a city. There was the potential for receiving a merit-based scholarship if I applied. SVA also has a very broad and open fine arts department which does not require students to specialize in a particular medium, which appealed to me. (Maggie, New York)
For presentation, people mostly talk freely and show their sketchbooks and final result analogously prepared. Only a few students use a digital presentation in order to show their work. (Sarah, Luzern)
It's nice. We communicate via e-mail, person and facebook chat. (Clara, Porto)
Compare WDKA to your home school, do you think it is more printed- or analogue-focused? How do you feel about that? Do you feel that it is forced upon you or is it your preference?
Digital (PDF), video. (Lorena, Aarau)
Mostly via mail and then we meet in person. (Sarah, Luzern)
Depend on teachers, but usually a beamer. (Chamseul, Korea)
Both, more e-mail. (Lorena, Aarau)
WDKA is more down to earth than my home school. There, concept is taken as a stronger feature. You can go further with your connections. Here, you are told to focus, to go direct to the meaning. I prefer to dream high, but I think that is really important for me to know the other side. In fact, we can't shape the world as we like it, we are part of it, so better know it. (Clara, Porto)
In most classes we view material on a board with a projector, or a teacher writes notes on a chalkboard. The students rarely present work on paper unless they are giving a presentation and want to hand out notes or a description of a piece. One teacher I have uses papers with questions which we answer about each piece we critique. (Maggie, New York)
Both.. usually make an appointment via email, and meet face to face. (Chamseul, Korea)
Most communication is in person but a teacher may email students to notify them of a cancelled class or to send out an assignment, reading, or interesting event. (Maggie, New York)
2
Based on the work they doing (Lorena, Aarau)
WDKA is definitely more digital-focused than my school. It is very progressive in design education. My school still focuses more on classic graphic design skills such as typography whereas WDKA focuses more on contemporary design problems and is always up-to-date. It has a strong relation to the commercial reality, e.g. offers work for real clients. More students in my school still design a book for their graduation work than here, I assume... (Sarah, Luzern)
All assignments, theory papers and handouts are printed. We do also get everything digitally before the actual assignments start. (Sarah, Luzern)
Practically every assignment as a printed part, if not all the parts. (Clara, Porto)
5
8
What role does paper play in your homeschool’ (e.g. assignments) printed out)?
What kind of workshops do you have in your homeschool? Please elaborate. Analogue workshops/digital workshops:
Assignments printed out, Some materials and references in class, Exams. (Chamseul, Korea)
We don’t have printed “things”. (Lorena, Aarau)
I am not sure because WdKA has a very different structure than SVA, in that we don't have any studio classes and only one lecture. I suppose WdKA may be more digital in communication with teachers because we use email a lot to say when and where to meet, and we use a facebook group to communicate with the rest of the fine arts studio. however I think the artwork being made at WdKA is more supportive of analog and craft-based processes than SVA, which is why I am very happy here.
(Maggie, New York)
• Analog: wood, metal, plastic
• Digital: fotografie
(Lorena, Aarau)
How are notes taken? Computer? Notebook?
I no longer have assignments in my studio classes, though if we have workshops we may receive a sheet with instructions on a particular process. In lectures we receive papers with notes about the class material, or we take exams on paper. Sometimes teachers give handouts of required readings, but sometimes they email them to us or require us to find the book ourselves. We also receive the syllabus for each class on paper. (Maggie, NY)
not sure what you mean, but we have studio classes with workshops on different studio processes like using wood or metal or fibers, and then we have some digital classes to learn to use things like Photoshop or digital sculpture machines. (Maggie, NY)
It's nice. We communicate via e-mail, person and facebook chat. (Clara, Porto)
Notebook. (Chamseul, Korea)
Notebook. (Lorena, Aarau)
Digital workshops : using PPT. sometimes having analogue workshops for developing ideas in group. (Chamseul, Seoul)
Most students still use notebooks, but some bring their laptops or tablets to class to take notes. One teacher I had required that we only take notes on paper in order to not be distracted by our computers and create a better classroom community. (Maggie, New York)
-analogue workshop: screen print, etching, offset printing, lasercut, metal, wood, diff. material workshops, dark room.
-digital workshops: computerroom, digital photography (Sarah, Luzern)
3
- analogue workshops; Analog Photography, Drawing, Wood, Metal, Stone, Print
- digital workshops: Digital Photography (Clara, Porto)
Mostly in sketchbooks, actually. (Sarah, Luzern)
In your opinion, do you think your home school is more focused on digital or analogue matters?
9
Can’t answer, both important. (Lorena, Aarau)
Analogue for sure. (Clara, Porto)
6
My school is trying to become more forward-thinking or progressive, and I think my school thinks the best way to do this is to make more digital artwork, or to make digital what could be made with our hands. I focus on analog things, if by this you mean things which are made with the hands and without machines, for example fibers work and work which may be considered craft. My school does not see craft-based work as an important part of the art world. (Maggie, NY)
Why did you choose WDKA as your exchange destination?
Because it has a different class curriculum and nice installations. (Clara, Porto)
Do you have specific courses that focus on digital publishing? If not, is there the opportunity to follow a in that direction?
It's curriculum and well structured education program. (Chamseul, Korea)
I did not have many options for English-speaking programs with exchanges with my home school, and Rietveld did not accept me, so I am here. I also felt that the Netherlands is a progressive country that is supportive of the arts. (Maggie, New York)
More analogue matters. but perhaps it's because of a character of my department. (Chamseul, Seoul)
Yes, Web Design I and II. (Clara, Porto)
Yes, there are web design classes in the second half of the second Graphic Design year.
(Sarah, Luzern)
It is definitely more focused on printed matter. (Sarah, Luzern)
few classes specified on digital stuff. (Chamseul, Seoul)
yes
(Lorena, Aarau)
not sure but probably, but not in the fine arts department. (Maggie, NY)
Because of the English stream for graphic design, its good reputation and its progressive curriculum. (Sarah, Luzern)
Dutch design culture, way of work at WDKA, Rotterdam. (Lorena, Aarau)